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Bleacher Report tries live-streamed shows in its app

Digiday 26 May 2020 04:02
May 26, 2020 by Seb Joseph

Most sports media companies are in a downward spiral without live sports, but Bleacher Report has bucked the trend. In May, the broadcaster topped more than 1 billion video views for the third consecutive month across its social media channels, according to CEO Howard Mittman. To build on this momentum, Bleacher Report is testing new live video formats in its app.

The first test came last month when Bleacher Report produced 12 hours of live coverage for the NFL Draft over three days. 

Hosts Adam Lefkoe, Matt Miller and Connor Rogers provided live commentary and analysis from their homes. In total, the live-streams generated 12 million video plays in the app, which is four times more video views than its video coverage of the draft in 2019, according to Mittman. 

While there were always plans to live-stream more content into the app, Bleacher Report hadn’t planned to do it so soon. In fact, it had not long finished 1,500-sq.-ft. studio space in its Manhattan office dedicated to the football sector. The closure of the office during New York’s lockdown, however, rendered the studio useless and forced Bleacher Report to fast track those live-streaming plans it had been quietly developing.

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MittmanAdam LefkoeBleacher ReportHoward MittmanConnor Rogers
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