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"Can I Ask for Payment During Coronavirus?"

Entrepeneur 17 Apr 2020 03:00

During normal times, many entrepreneurs build partnerships, seek sponsorships or offer other paid opportunities. But what are we to do now, when budgets are tight and the future is uncertain? Can you still ask someone to pay for your partnership?

The answer: Yes, but you have to make a very compelling case.

To dig into the details, we arranged a coaching session between an entrepreneur and an industry expert—and filmed it so you can watch.

Anna Kachikyan is the creator of The Armenian Report, a news outlet that serves English-speaking Armenians around the world. Brands typically pay to advertise in The Armenian Report, but Kachikyan isn’t sure if it’s appropriate to pursue clients right now. Jason Harris is president and CEO of the advertising agency Mekanism, and author of The Soulful Art of Persuasion, and has some very helpful tips for pitching during a crisis.

Three major takeaways:

1. Make the case with data.

Businesses may be budget-conscious right now, but they don’t want to hit pause entirely. They want to make the smartest possible bets they can. That’s why, if you’re going to seek a paid partnership, you need to make a strong case for why now is a great opportunity.

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The Armenian ReportMekanism