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“It’s been a source of some much-needed income’: Sports clubs are building subscription businesses on Facebook

Digiday 18 Aug 2020 04:00
August 18, 2020 by Seb Joseph

In the scramble to replace revenue lost to the coronavirus pandemic, some sports clubs are selling content exclusively on Facebook. The hope is that fans who can’t pay to watch their fans at stadiums do so on Facebook.

The Savannah Bananas, a baseball team in the wood-bat collegiate summer Coastal Plain League, and the Warrington Wolves, an English professional rugby club that competes in the Super League, are both selling content on Facebook through Fan Subscription Pages.

As it stands, those clubs get 70% of the subscriptions minus applicable taxes and fees. In those instances where an app store from the likes of Apple or Google takes 30% of any transaction from an app downloaded from their app stores, then Facebook does not take any additional revenue share. If the revenue share is less than 30% with the mobile platform or occurs on the web, the remaining share of that 30% goes to Facebook.

“These subscriptions are never going to make up for all the lost ticket sales but if we’re able to generate $30,000 to $60,000 from those sales eventually, then that allows us to reinvest money back into content,” said Jared Orton, president of the Savannah Bananas. “That’s so important for a small business like ours because we can reinvest that money in equipment and talent to create better content more often.”  

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FacebookJared OrtonAaron DuckmantonSuper League rugby
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