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Google to help publishers in Europe grow revenue, through their Subscriptions Labs program

What's New in Publishing 13 Feb 2020 08:40

The GNI Subscriptions Labs program will be expanded to Europe, building on the success of similar Labs in North America and Latin America, according to Richard Gingras VP, News at Google. It will be announced at the second Google News Initiative Summit in Amsterdam this week. 

“Strengthen digital subscriptions capabilities”

The summit brings together hundreds of publishers, news executives, editors and academics from across Europe, the Middle East and Africa to discuss the latest opportunities and challenges for the news industry.

The European Lab has been developed in partnership with FT Strategies and the International News Media Association (INMA), and is designed to help European publishers strengthen digital subscriptions capabilities and grow reader revenue. 

Richard Gingras VP, News at Google

It will be a nine-month program that includes in-person consultancy and coaching to help publishers understand, experiment and optimize their subscription models. The experience and knowledge gained from the initiative will be shared with publishers around the world to help them implement their own digital subscription strategies.

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