The Drum names Amit Bapna APAC editor-at-large following global growth

The Drum 03 Sep 2020 12:00
The Drum names Amit Bapna as APAC editor at large following global growth

The Drum has hired Amit Bapna, former senior assistant editor for Brand Equity, The Economic Times, as APAC editor-at-large.

Bapna, an experienced marketing journalist based in India, will be expanding The Drum’s coverage of major Asia Pacific brands, as well as covering marketing trends in India. Based out of Mumbai, Bapna comes with over 20 years' experience in marketing and media. Most recently he was a part of the Brand Equity team, a leading publication in the marketing and advertising space in India.

Bapna said: “It gives me great pleasure to be joining The Drum team. The Drum is doing great work in the advertising and marketing space and I am glad that I am now going to be a part of it. I look forward to adding value to The Drum's plans for strengthening its footprint in India and the APAC market.”

Reporting into Asia Pacific publisher, Charlotte McEleny, Bapna will also feed into The Drum APAC’s growing branded content business, The Drum Studios, plugging senior editorial expertise into a growing roster of clients.

The Drum is strengthening its APAC talent pool at a time when its Asia Pacific business has grown despite a wider economic trend downwards. The company is also committed to helping the industry tackle its biggest challenges this year with a fresh set of online festivals. In line with this, The Drum has also appointed Kirsten Dear into a new role in The Drum studios team, helping to project manage the APAC Studios and events sponsorship.

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BapnaAmit BapnaIndiamajor Asia Pacific brandsCharlotte McEleny
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