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L&C Mortgages appoints Croud to handle digital media

Campaign 19 Jul 2021 10:04

L&C Mortgages has appointed Croud as its full-service digital media agency, following a pitch involving 10 agencies.

Croud has started working with L&C – the UK’s largest fee-free mortgage broker and advisor – this month. It will help the brand "navigate unprecedented demand for property advice". Prior to the appointment, the brief was split between in-house and agency.

Croud was taken on "to respond to an increase in demand during the pandemic and support further growth ambitions". Its remit will also include helping L&C "better understand its rich data sets, using these insights to inform a new digital marketing strategy". 

The work includes PPC (pay per click), creative, paid social, and programmatic, with the partnership initially kicking off with data solutions and SEO support.

L&C Mortgages marketing director Nick Mortimer said: “We’re delighted to be working with Croud. As we look to build and grow our business, it’s crucial that our strategic partners bring a strong customer focus, market orientation and an innovative approach."

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CroudCroudNick MortimerEmil BielskiUK
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