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Wilbur the penguin 'retires' as British Gas steps away from animated work

Campaign 31 Jan 2020 02:54

British Gas has launched a campaign following the lives of real-life customers, but long-term mascot Wilbur the penguin is nowhere to be seen.

Created by The & Partnership London and comprising two 60-second spots, the "Here to solve" campaign showcases the debilitating effects that a broken boiler, blown fuse box or a leak can have on a home.

While "Kitchen" follows a couple’s cooking life, from spilled dishes and empty milk cartons to malfunctioning washing machines, "Bathroom" showcases a young family’s hectic routine from the perspective of a mum. Both sets of characters encounter maintenance problems that are quickly resolved by British Gas staff.

The TV spots launch today (2 February) and are supported by cinema, radio, out-of-home, social media and digital activity until April.

The work was created by Kate Allsop and Howard Green, and directed by Simon Ratigan through HLA. Media is handled by Team Nucleus, the WPP team comprising The & Partnership, MediaCom and Wunderman Thompson that won the integrated account for British Gas parent Centrica last year.

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