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Pitchfork bolsters live streaming output with ‘Listening Club’

Digiday 12 May 2020 04:00
May 12, 2020 by Max Willens

With live music stuck at home, Pitchfork is pushing ahead

On Tuesday, the Condé Nast-owned publisher plans to announce the launch of “Listening Club,” a twice-monthly streaming video series featuring artists playing tracks from a just-released album and discussing them with listeners. Episodes will stream across Pitchfork’s website as well as its YouTube and Instagram accounts. The first installment, featuring Perfume Genius, will debut Friday, May 15.

Pitchfork canceled two live music festivals scheduled to take place in Chicago and Berlin later this year; it has not yet formally decided to cancel another festival, scheduled to take place in Paris in November.

Though Pitchfork has been streaming live performances for years, it decided to launch “Listening Club” after being forced to cancel the festivals, after deciding that smaller experiences might resonate more with people experiencing them at home.

“People are going to get tired of watching three hours of live music in a stream,” said Eric Gillin, the chief business officer of Condé Nast’s culture collection, which includes The New Yorker, Wired and Teen Vogue. “So it’s about filling the void with something that’s more exciting. It’s small, but I think ‘Listening Club’ is an important milestone in that process.”

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Listening ClubEric GillinCond NastTeen VogueThe New Yorker
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