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Nike invest in eSports gamers in South Korea to allow them to just do it

The Drum 16 Jan 2020 06:30
The sponsorship will see all T1 athletes wearing Nike footwear and apparel uniforms during competition.

Nike will be sponsoring teams and players in the T1 Entertainment & Sports organization including the League of Legends team and the gamer known as Faker (Lee Sang-hyeok).

T1 Entertainment & Sports is a global eSports joint venture that owns and operates T1 League of Legends (LoL) Champions Korea (LCK) team, along with teams in competitive gaming segments that include Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends and Overwatch.

The T1 LoL LCK team, previously known as SK Telecom T1 won three LoL World Championships in 2013, 2015 and 2016.

The sponsorship will see all T1 athletes wearing Nike footwear and apparel uniforms during competition.

Nike will also create training programmes designed to enhance the athletic capabilities of T1’s players and teams based on its sports research facilities and athletic training programmes.

Nike believes this will allow professional eSports players to develop their athletic capabilities, including physical and mental strength, to help them become better gamers

“These athletes have unique skill sets that we believe we can help improve through tailored training methods.”

The surveyed gamers spent another 2.8 hours watching traditional sports on television.

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