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“Subscriptions are experiencing significant growth”: Tips to help publishers turn on a subscriber campaign

What's New in Publishing 05 May 2020 07:00

Subscribe.

It used to seem like quite a bit of a commitment, signing up to receive something over and over. Yet something is happening in our society that is taking the resistance out of this … and it may help niche publishers weather the downturn in ad sales.

“Even toilet paper ‘subscriptions’ are suddenly attractive, and food delivery subscriptions have gone berserk,” writes Bruna Rodwell in Niche Publishing Network. “Kids craft, books and wellbeing kits should all also be doing well.”

Think about your own expenditures … from SaaS for your business to Netflix or Disney at home, we are subscribing to the things that matter to us. And magazine subscriptions are surging right now thanks to our stay-at-home lives.

“Believe it or not, some magazine subscriptions are experiencing significant growth since the COVID-19 outbreak,” Rodwell writes.

“It makes sense that people still want entertainment when they’re self-isolating. And subscriptions can still be delivered safely to individuals…so why not?”

If you aren’t focusing on subscriptions now and worried about declining ad sales, this approach makes good sense. And you just might find you have a willing and engaged audience who would welcome you into their homes on a frequent basis.

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Bruna RodwellNiche Publishing NetworkRodwellNetflixDisney
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