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BT combines robots and cake for coding experience

Campaign 02 Apr 2020 08:36

Move over, The Great British Bake Off: BT is teaching parents and children alike to control a robot-staffed bakery through the art of coding, as its "Beyond limits" brand platform continues.

Created by AnalogFolk, "Code a cake" divides coding into three sections – sequencing, variables and repetition – that correspond to baking tasks in the form of colourful blocks of code.

Users can customise the theme of their cakes, with options including a llama piñata, outer space and (unsurprisingly) robots.

The work, which can be found on a microsite, launched today (Thursday) and will run until early next month. It was created by Claire Watson and Lewis Beaton. Media is handled by Essence. 

"'Code a cake' is a great demonstration of our ambition to provide essential digital skills and training to 10 million people in the UK," Jo Trimmings, group brand marketing manager at BT, said.

"At a time when education at home couldn’t be more important, we hope this can provide a fun and constructive activity that both adults and kids can benefit from." 

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