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Fight for Your Franchise Challenge, Week 11: Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe

Entrepeneur 15 Jun 2020 02:00
Fight for Your Franchise Challenge, Week 11: Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe
Image credit: Franchise Bible Coach

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Marketing is one of the most important controllable factors in any business. Great marketing will yield amazing results and poor marketing will not. Unfortunately, most business owners don’t know the difference until the money is spent, which is too late to adjust. 

Building Trust Again 

The biggest takeaway from interviewing many franchisors and franchise owners over the last few months is the fact that the consumer must feel safe and trust a business before they will return. You can no longer attract them with the lowest price or even the best quality if they don’t feel safe. Your marketing messaging must communicate all that your business is doing to make for certain that your customers are going to be safe. Communicate this a lot to make sure you are building the trust with the customers in each market. 

We have more marketing options and better tracking than ever before. So why are most business owners reporting that their marketing is less effective today than it was back in the good old days? 

This week on our Franchise Bible Coach Radio Podcast with Rick and Rob, our guest was Amy Freeman, co-founder and CEO of The Spice and Tea Exchange. Amy shared her marketing and leadership strategies that have enabled them to grow a strong franchise brand. You can listen to the entire podcast by joining the fight to receive your free weekly emails. Sign up now and access the past sessions at www.franchisebiblecoach.com

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AmyFreemanSpice and Tea ExchangeRickRobAmy
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