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This Is What LGBTQ Customers Actually Want to See During Pride Month

Entrepeneur 22 Jun 2020 12:00
This Is What LGBTQ Customers Actually Want to See During Pride Month
Image credit: kupicoo | Getty Images

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The LGBTQ community is an increasing economic force: In the five years since Obergefell v. Hodges legalized gay marriage in the United States, for example, a new study estimates that gay weddings have contributed $3.8 billion to the economy. Read my lips: we love weddings! Moreover, 4.5 percent of American adults identify as LGBTQ, and only 66 percent of Generation Z identifies as exclusively heterosexual, so it appears that winning the favor of our community now would give you appreciating returns later, right?

Lightheartedness aside, it’s been a rollercoaster of a month, from the Supreme Court’s landmark ruling on LGBTQ workplace discrimination (A distinction that only applies to companies with 15 or more employees, though) to the Trump administration rolling back transgender health care protections and pride organizations worldwide re-centering themselves in solidarity with Black Lives Matter.

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Obergefell vTrump administrationTGNBHodgesSupreme Court
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