Campaign podcast: KFC's mashups with Walkers and Pizza Hut

Campaign 18 Feb 2021 10:55

Omar Oakes and Brittaney Kiefer take a closer look at two KFC brand collaborations that launched within days of each other – Walkers (in which Gary Lineker imagines himself as Colonel Sanders) and Pizza Hut. What's KFC up to and do all brands win equally when marketing together?

Then Kiefer chats to Niran Vinod and Damola Timeyin, the creative strategists and authors that have released the marketing guide How to Build It, under Stormzy’s publishing imprint #Merky Books. They get into how people starting out in advertising can build their network, despite social distancing, and how brands can market with purpose authentically.

Listen on the player below and hit 'subscribe' to get the podcast on Apple Podcasts, Spotify and other platforms:

Speaking about the challenges of networking during the pandemic, Timeyin revealed that he and Vinod met on Twitter and that lockdown life can lead to new opportunities.

He added: "I would encourage people to find their ways into the networks and the circles where people who you think can help or share a passion or interest with you are. Communicate with those people, you may find you build a rapport and develop a friendship that can enlighten you and lead you to rooms you wouldn’t otherwise be in."

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KFCOmar OakesNiran VinodBrittaney KieferDamola Timeyin
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