Wallace & Gromit venture into AR with immersive storytelling app

Campaign 19 Jan 2021 09:22

Wallace & Gromit have moved into augmented reality with an immersive storytelling app, where players take on the challenge of fixing up the city of Bristol.

"The big fix up" is a narrative-driven experience, taking the user through AR gameplay, CG animations, simulated in-character phone calls, extended reality (XR) portals and comic strips.

It is the first major story via any medium featuring the characters since 2010 TV miniseries Wallace and Gromit's World of Invention.

The story follows inventor Wallace and his dog Gromit's new business venture, Spick & Spanners, as it takes on a contract to "fix up" Bristol. Players take the role of the new employee of the company.

Bristol was selected as the location because it is where Aardman Animations, the studio behind Wallace & Gromit, is based.

Miriam Margolyes provides the voice of B.E.R.Y.L, an AI bot; Jim Carter is businessman Bernard Grubb, Isy Suttie is hacker Lily Hackerby and Ben Whitehead is Wallace. Grace Ahmed and Joe Sugg also provide voices for the game.

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