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Metro Bank's customer service push 'supercharges' three businesses

Campaign 28 May 2021 12:14

Metro Bank is championing its personal customer-service experience with a campaign following the business ventures of three UK-based entrepreneurs.

Created by Mr President, “Business account online” follows three small businesses as they receive their own advertising campaigns, with the help of Metro Bank’s local business managers.

“You wouldn’t get this with any other bank,” one business manager declares as the hero ad comes to a close.

The campaign launches today (1 June) alongside digital and radio activity, as well as a partnership with The Guardian

It was created by Anders Wendel and Elliott Tiney, and directed by Thomas Ormonde through Mindseye. Media is handled by Goodstuff.

Metro Bank: campaign includes partnership with The Guardian

“We've launched this campaign later than we thought we would,” Jess Myers, Metro Bank’s brand and marketing director, told Campaign, “but the agility of our businesses allowed us to be really quick in making decisions, pivoting and ensuring we had a perfect campaign.”

Myers said Metro Bank launched an open call internally to find three national businesses that deserved being “supercharged” with their own advertising campaigns.

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