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8 Ways To Attract a Large Webinar Audience

Entrepeneur 01 Apr 2021 11:00
8 Ways To Attract a Large Webinar Audience
Image credit: anyaberkut | Getty Images
5 min read
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The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21.

Webinars have long been an effective content marketing tactic. Your prospects can hear you talk and see your slides right on their com­puter screens. A typical sales funnel for a content marketing campaign incorporating a free webinar is:
  1. Put up a webinar registration page.
  2. Drive traffic to the registration page with an email invitation.
  3. Hold the webinar.
  4. Make a special offer at the close of the webinar.
  5. Follow up with emails reminding attendees and registrants of the special offer.

The biggest problem with webinars is that more and more companies are producing them. That means the web is getting cluttered with them, making it more difficult to get attention for your event. Build your visual webinar presentation like a high-quality sales letter, including all the elements that lead to closing a sale.

Plan sales follow-up early. Too often you’ll see a lot of work and money wasted on a great webinar or teleseminar because leads aren’t followed up quickly. Don’t make this mistake; it’s better to over-prepare for follow-up by automating as much as possible and run reports to inspect the process and track results. After all, the key webinar metric is most often the sales attributed to the event.

5. Craft to Reach Specific Needs

For example, consider holding database-building webinars to restock the top of your sales funnel. Other webinars help educate your prospects and clients over time, which in turn helps you achieve your marketing, sales, and organizational objectives over the long run.

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