WPP's Mark Read on digital transformation and steering the business through Covid-19

The Drum 06 Apr 2020 01:16
WPP chief Mark Read discusses digital transformation and steering the business through Covid-19

WPP’s chief executive Mark Read has discussed his experiences and thoughts around driving digital transformation within the business and for clients, as well as his own views on how technology can be an enabler.

Speaking to The Drum’s editor, Stephen Lepitak in an interview that will be streamed today as part of The Drum’s Digital Transformation Festival, he denied previous reports that the word ‘digital’ has been banned within WPP.

He explained instead how the business has simple attempted to stop using the word in an attempt to offset thoughts that parts of the business are analogue: “What we want to do is to be precise and talk about technology which is at the heart of digital transformation,” he explains.

“Given the changes in technology, how do you need to think about the strategy, the structure, the operations of a company to deal effectively with innovation to deliver to consumers?”

During the interview Read also discussed digital transformation efforts made internally in WPP to help it function in recent weeks during the coronavirus pandemic and how he views recently adopted practices continuing when employees return to work as before.

The schedule for further interviews to stream this week can also be found here.

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WPPStephen LepitakMark Read
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