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TikTok unveils first-ever TV ad in UK to showcase lockdown activity

The Drum 10 May 2020 11:01

TikTok has showcased the popular content its users have created during lockdown in its first-ever UK TV ad.

'A Little Brighter Inside' works to highlight the short-form videos that have flourished in confinement, featuring artists including Little Mix and Tinie Tempah, as well as Olympics star Tom Daley and The F Word chef, Gordon Ramsey.

Created by Social Lab, the work is part of a wider marketing campaign the social platform has in place for May.

The creators and celebrities who star in the ads will be part of a wider digital campaign from TikTok, using the platform to give an insight into their routines during lockdown through TikTok's Live feature.

Each day for the next few weeks, a different star will go live, focusing on a range of categories, including health and fitness, cooking and well-being.

On the launch of the campaign, Jana Ulaite, head of brand and partnerships marketing at TikTok said: "This campaign is all about celebrating the fun and positive spirit of TikTok creators, to shine a light on the amazing content that we are seeing during these tough times.

The Chinese-founded video-sharing app has been steadily growing its user base in the UK and is forecast to grow by as much as 67.0% to reach 8.12 million people by the end of 2020. By 2021, it will surpass 10 million.

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TikTokTom DaleySocial LabTinie Tempah
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