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News: Episerver hires new CMO Kirsten Allegri Williams

B2B Marketing 07 Jul 2020 01:39

Customer- centric digital experience company Episerver has hired Kirsten Alllegri Williams. 

Kirsten was most recently the CMO for SAP Successfactors, where she led the end-to-end global marketing strategy and team. As CMO, she will be leading global marketing and communications strategy for Episerver and overseeing brand consolidation for B2B commerce Insite software and content personalisation provider Idio.

In addition to this appointment, Episerver has also recently launched an intelligence cloud and closed Q2 with a 20+% increase in new business and triple-digit growth in its B2B commerce business. 

Episerver enables businesses to scale through the most customer-centric approach to digital experiences. 

Kirsten said: “What attracted me to Episerver the most was the breadth of its portfolio and how clearly its digital experience solutions are tied to business growth. The global crisis is a turning point for every industry. There is an undeniable shift toward digital-first which requires differentiated brand experiences and the need for CMOs, CIOs, and e-commerce leaders to rapidly adapt to changing conditions. Our customers need scalable technology with AI and actionable insights to solve real-world problems and create personalised engagement – we provide that in Episerver Content Cloud, Commerce Cloud and, now, Intelligence Cloud.”  

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