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SiriusXM partners with TikTok on a new music channel, Pandora Playlists and more

Tech Crunch 24 May 2021 03:56

SiriusXM is leaning into TikTok. The satellite radio company and Pandora parent today announced a partnership with the social video platform to power several new initiatives, including a TikTok channel on SiriusXM, hosted TikTok playlists on Pandora and re-airings of Pandora LIVE events on TikTok.

The hosted playlists on Pandora are the first of the new initiatives to launch.

Starting today, popular TikTok creators will curate, host and promote their own Pandora playlists to their fans on TikTok, starting with Bella Poarch. The TikTok influencer, who now has 69.6 million followers, is best-known for her viral lip-sync video to “M to the B,” which blew up to become the most-liked video on TikTok. She also makes videos featuring singing, dancing and gaming content, among other things, and this month released her first single, “Build a B*tch,” which has broken into Spotify’s U.S. and Global Top 50 charts.

As of the time of writing, Poarch’s TikTok announcing her playlists, launched four hours ago, has 187.6K likes and 1 million views.

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TikTokPandoraPandora parentBella PoarchPoarch
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