Ogilvy appoints EMEA client chief Fiona Gordon as UK CEO

Campaign 25 May 2021 12:31

Ogilvy has appointed Fiona Gordon, previously chief client officer EMEA, as the network’s UK chief executive.

Gordon, who takes on the role with immediate effect, replaces Michael Frohlich, who was hired in March by Weber Shandwick as the Interpublic Group PR agency’s EMEA chief executive. Since then, Frohlich has been on gardening leave, with Ogilvy's EMEA CEO and chair Paul O'Donnell taking charge of the UK business.

Before being promoted to her current role leading client services across EMEA, Gordon spent four years as WPP’s UK lead on the integrated Walgreens Boots Alliance account, delivering what WPP described as Boots' highest brand reputation scores in 10 years. 

After first winning the business in 2017, WPP retained the account last October – though it moved the creative from Ogilvy into VMLY&R.

O’Donnell said: “Fiona is a truly modern, inspirational leader, who focuses on building high-performing teams and is a tremendous champion for creativity and talent.

“She is absolutely the right person to lead Ogilvy UK into the next phase of its evolution. Fiona leads with typical Scottish candour and drive and I look forward to partnering with her in this new role."

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