Eve Sleep picks AnalogFolk to reinvent digital experience

Campaign 07 Jul 2020 02:50

Eve Sleep, the online mattress and bedding seller, has appointed AnalogFolk to help develop its digital "sleep wellness" offering and its customer experience platform amid changes in consumer behaviour caused by the coronavirus pandemic.

It is Eve's first major agency appointment since Cheryl Calverley, former chief marketing officer, was appointed chief executive in April. The former AA marketing chief joined Eve in 2018.  

AnalogFolk will now work with Eve to "reimagine and reinvent the brand’s digital retail experience", which means looking at new digital journeys, revenue streams, experiences, content and partnerships.

In particular, the brand is looking at creating content and services for consumers around sleep wellness, alongside an array of wider sleep products, as well as its core products of mattresses, bedding and bedroom furniture. 

Ecommerce sales have surged in recent months during the pandemic, while Eve wants to capitalise on a rise in consumers buying more products to help them sleep better – something that the brand said has helped it attain growth this year despite the challenging economic environment.

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