Power 100: the leading media and tech marketers

Campaign 03 Nov 2020 02:57

Zaid Al-Qassab

Chief marketing officer, Channel 4

Al-Qassab joined Channel 4 in June 2019 as chief marketing officer, with additional responsibility for the broadcaster’s diversity and inclusion strategy. 

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Graham Bednash

Consumer marketing director, Google UK

With the pandemic pushing Bednash to “move faster and rethink everything”, Google’s marketing has shifted to focus on supporting features such as Covid-19 resources on Search and Google Classroom.

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Benjamin Braun

Chief marketing officer, Europe, Samsung

Braun has used both the professional and personal pressures of the coronavirus lockdown to bolster his reputation as an intellectual leader. 

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Kerris Bright

Chief customer officer, Europe, BBC

With Bright’s help, the broadcaster has stepped up to demonstrate its value during a national crisis.

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Danielle Crook-Davies

Vice-president, EMEA, marketing, Netflix

With almost three years in post (and six at Netflix) Crook-Davies has seen the streaming service balloon, reaching 61.5 million subscribers in EMEA.

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