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Sustainability in publishing: 4 case studies on how consumers are setting the pace

What's New in Publishing 05 May 2020 07:10

Publishers and their suppliers are increasingly recognising that future compliance with sustainability targets will be driven by the concerns of consumers and not merely statutory or institutional regulations.

Here we delve deeper into the detail by examining four industry case studies.

Elle UK: Spearheading a mind shift with ‘baby steps’

Elle UK dedicated its biggest fashion edition of 2018, the September issue, to sustainability, something that would have been unthinkable just a couple of years ago. But, says Editor-in-Chief Anne-Marie Curtis, the magazine has been witnessing a marked shift in customers’ buying patterns and an awareness that sustainability is at the heart of this change.

“Consumers are asking more and more questions about how and where products are made, and how sustainable they are… Look at younger consumers. They are asking so many questions before they make a purchase. They need to know where it is from, what the provenance is, how it was made and who it was made by?”

Elle UK’s ‘Fashion and the planet’ survey

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Axel Springer