Cannes Lions: 16 UK agencies win places on Film shortlist

Campaign 23 Jun 2021 11:07

Cannes Lions has revealed the shortlist for this year’s Film category, and it is a testament to the widespread creative excellence of the UK’s agency sector, with no fewer than 16 agencies recognised.

The UK's haul of 45 nominations in this category is more than double the total in 2019, the last times Cannes Lions was held.

Droga5 London and Abbott Mead Vickers BBDO lead the pack this year with five nominations each. 

Droga5 gets three for its work for Setapp and two for Amazon Alexa – including one for “Before Alexa”, which Campaign named as the top film ad of 2020.

AMV is recognised twice for the already highly awarded “#WombStories” for Bodyform/Libresse, and once each for fellow Essity brand Plenty, Macmillan Cancer Support and Snickers – the last of which is a joint entry with BBDO New York. 

Adam & Eve/DDB, Engine and Ogilvy London each get four nominations. They cover work for John Lewis & Partners/Waitrose & Partners, Volkswagen and PlayStation (A&E/DDB); Moneysupermarket, Women’s Aid and Born Free Foundation (Engine); and Dove’s “Courage is beautiful”, which won the Grand Prix in Press & Publishing on Monday, and sees Ogilvy London and Toronto shortlisted four times in Film.

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