Creative breakthrough: Can marketing truly change the world?

The Drum 17 Apr 2020 03:11
Join us for 'Creative breakthough: Can marketing truly change the world?' digital panel, in partnership with Adobe Stock

At its best, marketing has the power to change the world. It can raise awareness, change behaviors, elicit action and even start movements. But what are the risks and rewards for our industry during the Covid-19 crisis?

As part of Digital Transformation Festival, The Drum in partnership with Adobe Stock, will host a digital panel to answer these questions and more.

The panel, which will be moderated by The Drum’s associate editor Sonoo Singh, will also feature VMLY&R executive creative director, Harsh Kapadia, Adobe senior manager for business development, Meg Moss and art director at Publicis Poke, Edie Crosland-Wood- who will take a deep dive at how brands can craft ideas that make a genuine societal impact.

It will also explore how marketers can avoid getting too swept up by shiny new technology, using it to not only drive sales but also drive positive societal change that makes a lasting impact on the lives of their consumers.

The panel will analyze examples of brands that have found the right balance, looking at what we can learn from their successes. It will also consider how the creative world can address issues around inclusion and diversity, and the routes to ensuring brands are truly representative of the world they’re a part of.

This free-to-attend, thought-provoking digital session will take place on Friday, April 24th at 9:00AM EST. If you would like to attend then please register here.

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Sonoo SinghVMLYRHarsh KapadiaMeg MossEdie Crosland
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