Search

Business on the move including Asahi, the New York Knicks, P&O Cruises and Protein World

The Drum 30 Jan 2020 11:46
Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week includes moves from Asahi Breweries, the New York Knicks, P&O Cruises and Protein World.

Global wins

Asahi Super Dry has appointed Mcgarrybowen London as its first global ad agency.

Americas wins

The New York Knicks NBA franchise has hired Brooklyn-based agency Translation to bolster the team’s brand positioning and connection to its fanbase, which is in the midst of witnessing its team's losing streak.

Cornerstone Consulting Organization (CCO) has named Marc USA its first agency of record as part of the firm’s growth strategy.

EMEA wins

Cloetta has selected AgencyUK to deliver marketing and communication services for its Chewits brand.

P&O Cruises has appointed Snap London as its lead creative agency. The agency has been tasked with exploring new strategic and creative territories for the brand heading into 2021.

Avant PR has been appointed by jewellery brand Katie Belle. It has been tasked with managing its proactive and reactive press office, as well as handling celebrity and influencer seeding.

McCarthy & Stone has appointed Harbour Collective, after a competitive pitch, to lead a major strategic and creative brand relaunch across all touchpoints, from brand ID to marketing communications.

Climb Online has been appointed by Protein World, to drive international growth.

Apac wins

Launches

Mergers

Serviceplan Group Austria and Wien Nord will merge to form a fully-integrated agency called House of Communication.

Continue reading original article...