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Cancer Research UK’s stark new slogan to feature across several campaigns

Campaign 28 May 2021 11:50

Cancer Research UK's new campaign delivers a stark, urgent message that “One in two of us will get cancer”, although it goes on to remind people that “all of us can support the research that will beat it”.

Created by Anomaly, the charity’s new integrated creative platform will mean a singular approach in conveying how everyone has a part to play in supporting research that will beat the disease.

The strapline will be run across various campaigns, including brand response, legacies and Race for Life.

The statistic of half of people being diagnosed with cancer in their lifetime demonstrates the urgency and scale of the problem faced, and highlights how funding life-saving research is the solution now and for the future.

Depending on the campaign, different calls to action will be used including donating, signing up to a fundraising event, pledging a gift in a will or volunteering.

This single creative approach will be seen first with the launch of a brand response campaign. The campaign launches on 1 June and will appear across TV, video-on-demand, outdoor, digital and social media.

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