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‘Standard empathy tactics go a long way’: Confessions of a former marketer on motherhood and getting laid off

Digiday 09 Mar 2021 05:01
confessions woman 2
March 9, 2021 by Kimeko McCoy

The balance of gender roles has become glaringly unstable as the coronavirus pandemic forces working from home to be the norm for the foreseeable future, throwing work-life balance out the window.

As Digiday previously reported, working moms and women in caretaking roles seem to be feeling the brunt of it. In this edition of our Confessions series, where we exchange anonymity for honesty, we hear from a former marketing employee in the ad industry and new mom who is navigating work-life balance and new business venture after being laid off.

This conversation has been edited for length and clarity.

You recently stepped into the step mom role. What has your experience been with that given the pandemic and remote work?

The amount of guilt that comes with having to shut off child access at certain times to get work done is almost unbearable. I feel like a terrible mom for not being able to spend time with her, a terrible professional for not being able to get my normal amount of work done, etc.

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