Finding sustainable post-pandemic business models for news: Reuters Institute’s Rasmus Nielsen

What's New in Publishing 15 Sep 2020 07:20

The events of this year have laid bare a very real issue with many news business models. Publishers have seen record-breaking levels of traffic and engagement with their content as people search out trustworthy updates on the pandemic, but ad revenue has plunged. A business model that was already in decline has crumbled faster under pressure.

In a wide-ranging discussion about the Business of News at FIPP’s World Media Congress 2020, Rasmus Kleis Nielsen, Director at the Reuters Institute for the Study of Journalism at Oxford University discussed some of the issues with news publishing that have been exacerbated by the pandemic, and what news organisations have been doing to weather the storm.

A broken relationship

For many publishers, the pandemic has accelerated trends in advertising decline, and the level of recovery is still uncertain. “Things were difficult enough as they were, and a challenging situation has just become much more challenging for a lot of organisations, with the cyclical impact of the sharp recession that follows from the pandemic,” Nielsen said.

FIPP’s World Media Congress 2020 runs until 30th September. See the agenda and register to access all the sessions on demand here.

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NielsenNielsenFIPPWorld Media CongressRasmus Kleis Nielsen
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