Telemundo’s Romina Rosado on why the Hispanic network is betting on streaming

Digiday 26 May 2020 04:00
May 26, 2020 by Pierre Bienaimé

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For Telemundo, shifting to streaming platforms — everything from parent company Comcast’s Peacock to Quibi — is an obvious choice based on a simple fact: The median age for Latinos in the U.S. is 28, much lower than that of the country as a whole.

For Telemundo SVP of Digital Romina Rosado, that means the network needs to be on every new platform it can be to reach the 60 million Hispanics in the U.S.

“Hispanics actually over-index on a lot of social and digital platforms,” Rosado said on the Digiday Podcast. “So for Telemundo, even before covid-19, it was a big part of our mission to make sure we were available on all the platforms.”

Telemundo has about 3,000 hours of programming on NBCU’s Peacock and two programs on Quibi, which Rosado believes will take off once coronavirus ends

“There’s a tremendous amount of schadenfreude here at play, which seems to be a bit of a way that media reacts to media lately,” she said. “People are making very quick judgments, and I think we might all be surprised.”

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