Creative Works: 10 of the best ads of the week from Guinness to Greenpeace

The Drum 19 May 2021 12:00

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!

In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form.

This week saw the re-opening of indoor wining and dining across much of the UK, and to celebrate Guinness released its campaign ‘Welcome Back’, which comes as part of broader efforts to lift social restrictions as vaccination efforts make headway around the world.

Meanwhile, Sandy Hook Promise is tackling the latent pressures of the pandemic, particularly on young people, with its spot ‘The Kids Are Not Alright’. The work forms part of a national call to action in the US, devised to help parents and caring adults learn the signs of a child in emotional distress so they can get help before it’s too late.

That’s just for starters. Scroll down to see the best work from our Creative Works section. And don’t forget to vote!

‘Drama vs Reality’ brings together Bafta-winning actor Jason Watkins with Love Island winner and reality TV star Kem Cetinay, who is lured to the former’s plush trailer for a deadly glass of wine.

Vote for the work here.

#LooksLikeGuiness features images set against a heartfelt Jack Savoretti rendition of the classic ballad Always On My Mind – a song made famous by Elvis Presley and Willie Nelson.

Vote for the work here.

Three short videos – ‘How to Overload a Circuit’, ‘How to Make a Homemade Bomb’ and ‘How to Perform a Disappearing Act’ – each reflect the anxiety, isolation, pressure, boredom and incessant information overload that teenagers are experiencing.

Vote for the work here.

Five years since Portugal won the last competition, with the Euros scheduled to begin from June 11, anticipation is mounting.

Vote for the work here.

The campaign coincides with polling conducted by YouGov, which found that 86% of the British public are concerned about the volume of plastic waste generated by the UK, with 81% wishing that the government did more to tackle the issue – including 62% who support a ban on the export of plastic waste.

Google: Class Dismissed by BBH London

As part of its annual Global Lighthouse Partnership program, Google has appointed BBH as its creative agency in the UK to drive tangible action towards one of Global Citizen’s Recovery Plan Goals – ‘Resume Learning Everywhere’.

Jollibee: A Message From the Future by BBH Singapore

In the future, when we look back on today, how would we describe the pandemic? What version of history would we tell?

Set in 2060, the film shows a grandfather recounting his memory of the pandemic to his grandchildren. The story starts off on a bleak note, but gives way to hope and joyful family moments that could have only happened because the family spent more time together – a transition highlighted through the film’s progression from black and white shots to colored ones.

Storyblocks Re: Stock Collection: Queer Spaces and Faces by Storyblocks

The new media collections featured in Re: Stock will focus on adding authentic representation of LGBT+ communities in media, while also remaining true to the intersectional foundation of the community by exploring robust race and gender themes.

Vote for the work here.

To put the conspiracies to bed, BBH created a campaign showing the nation how fire impacts the quality of Burger King’s food. Rather than being simply a cooking method, the fire represents a key ingredient. In Whopper terms, flame-grilling means a smokey smell, locked in juices and intense taste.

EA Sports: Long Live the Prince by Engine

Aged just 15, in 2006 football prodigy Kiyan Prince was stabbed to death while protecting his friend from a knife attack. One of the most promising talents in the Queens Park Rangers (QPR) academy, Prince’s life was devastatingly cut short before he was allowed to fulfil his full potential.

‘Long Live the Prince’ is created pro bono by Engine, in collaboration with EA and the Kiyan Prince Foundation, which was set up by Prince’s father in 2007. All proceeds raised by the campaign will go directly to the foundation.

That’s it for this week’s round-up of the 10 best ads from The Drum’s Creative Works. Remember to email nominations to and to vote for your favorite ad.

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Adobe StockSandy HookBBDOITVJason Watkins
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