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YouTube is working on a TikTok competitor called 'Shorts'

Mashable 01 Apr 2020 09:46
YouTube will launch a new feature to take on TikTok by the end of the year according to a new report.
YouTube will launch a new feature to take on TikTok by the end of the year according to a new report.
Image: Mustafa Murat Kaynak / Anadolu Agency

TikTok, which recently hit 41 million daily active users outside of China, may soon have some real competition on its hands.

YouTube is currently working on a new feature called Shorts, which aims to rival TikTok, according to The Information.

Shorts will exist inside the YouTube mobile app as a feature, states the report, and not as a stand-alone product. 

Lip sync videos are incredibly popular on TikTok, largely aided by the editing tools the app includes to help facilitate their creation. To compete with the viral app founded by the China-based Bytedance, YouTube plans to leverage its large catalog of licensed music. The video platform has been an established music video home to many of the world’s biggest record labels and artists.

Can anyone stop the rise of TikTok? Many established tech companies in Silicon Valley have made valiant attempts.

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TikTokYouTubeBytedanceChinaSilicon Valley
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