Brand value, buying power, programmatic: 5 killer stats to start your week

Marketing Week 16 Sep 2019 01:31

1. UK brands decline in value

More UK brands have seen their value decline rather than grow over the past year, according to Kantar’s latest BrandZ ranking of the UK’s top 75 brands. Some 33 brands increased their value (by an average of 13%) in 2019, while 38 brands declined in value (by an average of 12%) and one brand saw no change.

This means there has been an overall year-on-year decline in value of 3% in the UK, well behind the growth rates of both the global economy, which is up 3.7%, and BrandZ’s Top 100 global brands, which increased 7%.

Vodafone remains the UK’s most valuable brand, worth $26.5bn, followed by HSBC on $23.2bn and Shell on $20.7bn.

In terms of the fastest risers, Deliveroo comes out on top. Over the past 12 months the food delivery company has increased its value by 54% to $1.4bn, putting it at number 50 in the ranking, while Costa Coffee’s value is up 48% to $1.5bn, no doubt boosted by Coca-Cola’s acquisition of the brand at the beginning of the year.

Source: Kantar 

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