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What can you use instead of Google and Facebook?

BBC Technology 24 Jan 2020 12:31
By Tom Jackson Technology of Business Reporter
Edward ArmstrongImage copyright Edward Armstrong

"We agree to give these companies ownership of our lives and they are cashing in," says Edward Armstrong, a freelance copywriter and consultant originally from Newcastle, UK, but now based in London.

He has abandoned using the services of internet giants like Google and Facebook and is using smaller rivals, which promise greater privacy.

"I'm uncomfortable with the power of the major service providers such as Google and Facebook. We think everything is free, but the cost is our data and privacy," he says.

If Google knows everything you have ever searched for, it has a detailed catalogue of your interests, hopes and fears. Facebook knows who your friends are, what you like and what you talk about online.

Online data scandals have raised concerns about the power that information brings. Facebook is facing a fine of $5bn for its part in the notorious misuse of data by political consultancy Cambridge Analytica.

Concern is growing. A survey by the Washington-based digital agency Rad Campaign and analytics firm Lincoln Park Strategies last year, for example, found three out of five responders in the US distrust social media when it comes to protecting their privacy.

Image copyright Getty Images

The search engine, which registers around 50 million searches per day, works in the same way as Google but maintains a simple privacy policy of not storing or sharing personal information.

"People deserve a private alternative to the services they use. They deserve simple tools that empower them to take back their privacy, without any tradeoffs.

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The technology in the company's app and browser extension goes a step further, protecting users wherever they go on the web by silently blocking third-party trackers in the background, automatically using secure connections to websites, and showing a privacy grade for each website visited.

"We believe the Internet shouldn't feel so creepy, and getting the privacy you deserve online should be as simple as closing the blinds," Mr Davis says. "We're setting an example that we hope others will follow."

And others are following. ProtonMail has become the world's largest provider of encrypted email, with 20 million users.

"The messages are encrypted before they reach our servers meaning that even we are unable to read them!" says ProtonMail's founder Andy Yen.

ProtonMail is also free to use, and makes its money by charging for upgrades and additional storage.

The service has proven popular enough that it has spun out another service, ProtonVPN, which allows users to browse the internet securely and privately.

A similar free, secure browsing service, Brave, blocks the tracking and profiling of users, protecting privacy and making browsing faster, it claims.

Brave says it has 8.7 million monthly active users and chief product officer David Temkin believes this number will only grow as the world wakes up to what he calls "the negative effects of the surveillance economy".

Despite the alternatives, Facebook is growing at an ever-faster rate, hitting 2.45 billion monthly users in the third quarter of 2019, while the likes of WhatsApp, owned by Facebook, and Google are also still increasing their user bases.

It isn't easy to leave services like that behind and Mr Armstrong says that most of his peer group are happy to continue using them.

"The usual reaction is friends don't care. They are pretty happy using the [mainstream] services. I've talked my girlfriend into using [the messaging service] Slack, but she just uses WhatsApp for all her other friends still," he says.

"It is not from lack of education, as the Facebook scandals caused quite a few to get rid of it, so I think it will just take more awareness for people to start moving away."

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