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Better than Paper announce technology partnership with Mortons Media Group for the Railway Hub app project

News and Insights 03 Jul 2019 04:35

 

  • The Railway Hub app is easy-to-use
  • Provides access to real-time news articles on-the-go, on any device
  • Enables users to personalise and refine content to our own topics of interest

 Mortons Media Group, a long-established independent UK based publishing and events company, has appointed Better than Paper as their technology partner to power The Railway Hub App Project.

The Railway Hub website is a central point for all news, past and present, and aggregates insightful content from a variety of magazines including The Railway Magazine, Heritage Railway, Rail Express and The Railway Magazine Guide to Modelling. Mortons Media Group launched The Railway Hub website in April 2019 and wanted to extend reach to all rail enthusiasts on all devices, including mobile and tablet.

Darren Hendley, Digital Media Manager, Mortons Media Group, commented “We looked at several leading technology providers before we secured our partnership with Better than Paper. Better than Paper have exceeded our expectations on building a beautifully designed app that delivers a seamless, personalised user experience, cross-platform whilst at the same time significantly reducing our production time and costs.”

“With 12,000 new users since launch The Railway Hub is quickly becoming the go-to website for all rail news, and only a few weeks post launch we are receiving great feedback from our customers.”

Ashwin Saddul, founder, Better than Paper, said “In collaboration with Mortons, we wanted to create an app that was intuitive to use, provides rail enthusiasts with real-time insightful news at their fingertips, and also gave users the opportunity to personalise their content feeds to include specific topics of interest to create more engagement. I’m delighted to be building a partnership with one of the longest standing, independent publishers in the UK to deliver The Railway Hub App.”

Mortons Media Group was established in the 19th Century and produces a range of magazine titles in classic and modern motorcycle areas, scootering, heritage railways and lifestyle. Being publishers of Britain’s best-selling rail title The Railway Magazine, as well as popular titles including Heritage Railway, Rail Express and The Railway Magazine Guide to Modelling. They have used their expertise in the rail industry to create a central point for all rail news.

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Mortons Media GroupThe Railway MagazineHeritage RailwayUKMortons