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How to communicate correctly during the coronavirus pandemic

What's New in Publishing 29 Apr 2020 06:56

Last week, FIPP’s new webinar series continued, with a joint look from The River Group and Capgemini at best practices that can be applied to brand communications during the global Covid-19 pandemic.

Presented by Nicki Murphy, CEO of The River Group, and Danny Rippon, Head of Commerce Europe, Capgemini, no social distancing was required as the husband and wife team looked at global brand marketing strategies during this unprecedented crisis.

Some key areas of the webinar include: 

  • Positive coronavirus brand marketing strategies: which companies are getting it right?
  • Negative coronavirus brand marketing strategies: which companies are getting it wrong?
  • Reputation management within the current media and marketing climate, working through the ‘4 R’ stages of: react, rebound, reposition, and reputation.
  • Key statistics from the IMRG Capgemini Retail Index, examining online footfall and sales data within specific retail sectors.
  • An analysis of what might happen next as countries and communities around the world begin to tackle the idea of reopening from lockdown, and what the ‘new normal’ might look like.

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Nicki MurphyThe River GroupCapgemini