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As protests escalate, advertisers and media owners face a fresh crisis

Digiday 03 Jun 2020 04:01
June 3, 2020 by Lara O'Reilly

U.S. advertisers and publishers had only just started to look beyond coronavirus triage mode when another crisis came hurtling into view. 

The death of George Floyd, an unarmed black man who died late last month after being arrested by a white police officer, has sparked protests across the country, many of which have flared into violence between police and demonstrators. Several cities have imposed curfews and President Trump has threatened to deploy the military to suppress disorder. Conversations about police violence and racial injustice have sparked worldwide.

The fast-moving and highly fractious situation has again thrown advertiser and publishers into a state of uncertainty and fear. For many marketers, the instinct is again to go quiet and reassess how the situation unfolds, much as the approach was in the first month of coronavirus.

“Nobody was imagining we would have to be replanning for these sorts of circumstances yet again,” said Barry Lowenthal, chief executive of media agency The Media Kitchen. 

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George FloydBarry LowenthalJoshua LowcockLowcockDaniel Avital
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