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Cannes Lions: City of Chicago, Telenor Pakistan scoop media Grand Prix

Campaign 22 Jun 2021 02:44

The City of Chicago and Telenor Pakistan have won the media Grands Prix at Cannes Lions. 

With Boards of Change, the City of Chicago transformed boarded up storefronts during the racial protests in Chicago over the summer of 2020 into voting booths for the disenfranchised. The campaign by FCB Chicago also won a Black pencil and three wooden pencils at the 2021 D&AD Awards, and drove record voter turnout in Chicago.

Telenor Pakistan also won the Grand Prix for its campaign, Naming the Invisible by Digital Birth Registration, by Ogilvy Pakistan. Telenor teamed up with UNICEF to provide a digital path to registration for the more than 60 million children in Pakistan who cannot get a birth certificate due to social and economic factors, limiting their ability to attend school, access medical care and social security, or avoid child labor. 

Both Grand Prix Winners were heavily purpose-driven campaigns, as were the Gold Lions winners. 

In the U.S., AB InBev won a Gold Lion for Michelob Ultra’s Courtside Campaign, by FCB New York, which brought virtual audiences to sports stadiums during the pandemic to bring energy back to the game without fans. 

 

APAC

AFRICA

LATAM

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AB InBev USAUKVolkswagenHSBCGold Lions
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