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Selena Gomez sues fashion game for 'using face'

BBC Technology 16 Apr 2020 02:03
Selena Gomez

Actress and singer Selena Gomez is suing the makers of a smartphone game, alleging they used her likeness without permission.

The Clothes Forever Styling Game app lets players dress celebrity avatars that resemble stars such as the Kardashians, Adele and Gomez.

But Gomez's legal action calls it "reprehensible" and a "gross violation" of her publicity rights.

And it asks for a jury trial to hear the case.

The app store describes Clothes Forever as the "hottest new fashion game".

"Kardashian, Gigi, Beyonce, Taylor and more will be dropping by and asking for your fashion advice," it says.

And as well as dressing up celebrities, players can "dump sexy hunks like Leo, Justin, Zac or Messi".

Image copyright Clothes Forever

The legal document says brands pay Gomez "millions of dollars" for endorsement contracts, while sponsored social-media posts can attract $800,000 (£636,000) a time.

And it describes Clothes Forever as "bug-riddled" software that could damage Gomez's reputation and make it more difficult to market her own fashion-focused games.

In 2014, Mean Girls actress Lindsay Lohan sued the makers of Grand Theft Auto V, claiming they had used her likeness without permission.

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GomezSelena GomezKardashiansMs GomezAdele
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