How to Create an Amazing Video Ad Without Breaking the Bank

Entrepeneur 20 Oct 2020 01:00
How to Create an Amazing Video Ad Without Breaking the Bank
Image credit: Oscar Wong | Getty Images
7 min read
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As we all spend more time glued to our phones and computers, video is becoming an even more important medium for advertisers to reach consumers. More than half of consumers globally cited video as the type of content that they want to see from the brands and businesses they support.

That’s great news for brands, because creating a compelling video ad is accessible to even the smallest, scrappiest startups.

I know what you’re thinking. Who am I — the head of an agency that once rolled two cars off a cliff for a FiberFix ad — to talk about making an ad on the cheap? The truth is, it’s not about how much money you spend, it’s about doing the important work up front to ensure you use your marketing dollars in the most efficient way possible.

Although having a sizable production budget can make it easier to create powerful video advertisements, it’s also possible to create compelling, shareable videos that get your message across — and get tangible results — without spending a fortune. Bonus: Working with a tight budget can actually help you get more creative. We believe so much in that idea, that we offer one-on-one coaching teaching entrepreneurs to do just that. 

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