‘Inactivewear’ to make binge-watching Australians more comfortable under lockdown

The Drum 10 Jul 2020 08:44
Inactivewear will be made up of 19 individual pieces, including crew neck jumpers.

Australia-based over-the-top platform Binge has teamed up with e-commerce platform The Iconic to create unisex loungewear for users who streaming shows at home during the Covid-19 lockdown.

The loungewear, called ’Inactivewear’, aims to allow Binge’s users to watch shows on the platform in maximum comfort, according to The Iconic. Over half of Australians (57%) stated they have streamed at least 20% more content while at home during the lockdown.

“I’m delighted to help Binge launch ’Inactivewear’ – a range that will allow Australians to up their style-game, while they relax at home and binge on all their favourite content,” said Louise Crompton, the chief marketing officer at Binge.

“Binge speaks to the heart of what unturnoffable entertainment is all about. Escaping from the real world and indulging in an episode of a show you love, and another and another.

She added: “The range caters for all ‘Bingers’. From the ‘lounge room fashionistas’ and the ‘skinny jeans resisters,’ to the ‘invitation decliners’ and the ‘indulgent couch recliners’. Put on your Inactivewear, switch your phone to silent and escape with unturnoffable drama, reality, lifestyle, comedy, movies and more at your fingertips.”

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Louise CromptonAustralia
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