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Survey: Indian consumer sentiment during the coronavirus crisis

McKinsey 11 May 2020 12:00

Despite an extension of the national lockdown, Indian consumers’ overall sentiment remains optimistic. However, more consumers are experiencing a decline in income and savings, and they are cutting back on spending across most categories except for household essentials, at-home entertainment, over-the-counter medicines, and health supplements. They expect to shop more online across many categories and are increasingly adopting digital and low-touch activities, such as online streaming and digital payments. Most Indians believe the impact of COVID-19 on their routines and finances will last for more than two months.

These exhibits are based on survey data collected in India from May 1–4, 2020. Check back for regular updates on Indian consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Vikash Daga is a senior partner in McKinsey’s Gurugram office, where Resil Das is a specialist, and Surbhi Kalia is a consultant; Abhishek Malhotra is a partner in the Mumbai office.

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