Fortune Connect is bringing its conference business to a larger audience, with a higher price tag

Digiday 15 Sep 2020 04:01
September 15, 2020 by Kayleigh Barber

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There is a finite number of CEOs who can tune into Fortune’s CEO Initiative virtual conference. And there are only 50 leaders who can be on Fortune’s World’s 50 Greatest Leaders list. Those communities are limited.

But communities drive revenue. And there is an entire untapped grouping of emerging and aspirational leaders that Fortune has identified who can benefit from the information it has cultivated over years of conferences and coverage — and would be willing to pay to gain access.

On October 5, Fortune is launching an online learning platform and community called Fortune Connect that will target mid-tier, vp and senior manager executives in a highly monetized way. The membership to Connect is priced at $2,500 per year per person, with an option for companies with 50 or more approved employees to have an enterprise discount.

Fortune senior editor Ellen McGirt, who helped to create the content for the new platform, said Connect will create regularly updated programs around three main subjects: Leading in a purpose driven world, the shift towards stakeholder capitalism and diversity and inclusion through an anti-racist lens.

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MurrayEllen McGirtMcGirtTime IncAlan Murray
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