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Mortons Media Group Launch third website and app, MoreBikes with technology partner, Better than Paper

News and Insights 16 Sep 2020 08:01

Mortons Media Group Launch third website and app, MoreBikes, with technology partner, Better than Paper

The MoreBikes app and website brings together the best of Mortons Media Group Publications: Fast Bikes, Motorcycle Sport and Leisure, Classic Motorcycle Mechanics and Back Street Heroes across mobile, tablet and desktop using Better than Paper’s publishing solution. 

Mortons Media Group, a long-established independent UK based publishing and events company, have launched their third app and website, MoreBikes, with Better than Paper. In 2019, The Railway Hub app and website was launched as well as the Classic Bike Hub in the beginning of 2020. The new MoreBikes website is just one of a number of exciting developments for 2020 and beyond, as the partnership between Better than Paper and Mortons Media Group continues to work hard to cement MoreBikes’ as the premier website for the latest motorcycle news, reviews, videos and exclusive content.

MoreBikes was originally launched in March 2014 as the online presence of the UK’s biggest monthly bike newspaper – Motor Cycle Monthly – and in 2020 the concept was simple for Morton Media Group; expand and share the newspaper’s popular content across multiple digital platforms for anyone to access. The new site and app can be personalised for readers interests opening up the wider motorcycle world – it incorporates the very best and latest exclusive news, product reviews, motorcycle tests, world launch reports, interviews and everything else that bike news worthy.

Mortons Media Group commented in their latest press release ”The MoreBikes project began with the introduction of Better than Paper’s modern, responsive website design and native app rivalling anything the industry offers. Both platforms enable MoreBikes to incorporate a weekly e-newsletter of the biggest stories delivered straight to readers, a MoreBikes YouTube channel (which already has up to nineteen million views), a MoreBikes podcast available on the MoreBikes app (available on iOS and Android).

Darren Hendley, Digital Media Manager, Mortons Media Group said “We looked at several technology providers before we settled with Better Than Paper. The team fully understood our needs and had a product that seemed to fit our brief perfectly. They worked quickly and provided solutions to problems every step of the way. We are only a couple of weeks after launch, but already getting great feedback for the cross-platform app from our customers.”

Fast Bikes magazine covers the sports side, with the freshest track tests, paddock gossip and setup tips. Motorcycle Sport and Leisure magazine brings group tests, industry insights and top-quality tours to the table. Classic Motorcycle Mechanics magazine is on hand to offer advice on the latest coming classics, helping readers to get the latest project on the road, or snap up the latest bargains before everyone else – while Back Street Heroes magazine offers an unrivalled insight into a world filled with crazy custom creations.

Mortons Media Group was established in the 19th Century and produces a range of magazine titles in classic and modern motorcycle areas, scootering, heritage railways and lifestyle. Being publishers of 12 motorcycle titles: Classic Bike Guide, Classic Dirt Bike, Classic Motorcycle Mechanics, The Classic Motorcycle, Classic Racer, Old Bike Mart, Back Street Heros, Scootering, Fast Bikes, Motorcycle Sport & Leisure, MoreBikes and RealClassic. They have used their expertise in the motorcycle industry to create a central hub of interesting snippets, historical facts, and depth articles for all motorcycle news.

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Mortons Media Group
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