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The Importance of Retweeting Content on Twitter

Entrepeneur 25 May 2021 09:00
5 min read
Opinions expressed by Entrepreneur contributors are their own.

In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips that can help you figure out how you want the world to view your brand with retweets. Buy it directly from us,click here, and SAVE 60% on this book when you use code SOCIAL2021 through 5/27/21.

Retweeting is one marvelous way to utilize existing content to build your following and grow your brand. This is where you pick up on a message from another source that you feel your followers will be interested in seeing and send it out there.

How does this help you spread your name or brand? Don't simply retweet. Instead, edit or quote the original tweet. Then use the RT abbreviation to show that you're actually retweeting a quote of the original tweet. It will say RT, but it will be coming from you and include the name of the original source.

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