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Netflix launches 'One story away' global campaign

Campaign 10 Sep 2020 03:10

Netflix has launched "One story away", a campaign across 27 markets that aims to celebrate the power of storytelling – how the series and films we watch evoke different emotions, provide new perspectives and make us feel closer to each other.

The campaign, created by AKQA, will run across TV, radio, print, digital and out-of-home, but the media mix differs in each market. 

According to a statement from Netflix, Stranger Things rekindles memories of childhood adventures and friendship. Crash Landing on You helps you find love in unexpected places. Money Heist places new perspectives on who the villains in our lives really are. Over the Moon gives viewers the courage to make our dreams take flight. 

The campaign rolls out on the back of a busy few months for Netflix. The company has appointed a new chief marketing officer in Bozoma Saint John, hired Hans Zimmer to upgrade its ta-dum sound, appointed a new co-chief executive in Ted Sarandos, even as it has looked to sustain pandemic-driven growth around the world.

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