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Carwow appoints TBWA\London to £5m advertising account

Campaign 09 Oct 2019 01:51

Car-buying comparison site Carwow has brought on TBWA\London as its creative and strategic agency after a competitive pitch. 

TBWA pitched against VCCP and Now for the account, which is worth more than £5m.

Creature previously worked with the brand on a project basis.

TBWA will aim to educate potential buyers on Carwow’s product experience, which offers a different way of buying vehicles. It will create a new brand platform for the UK, as well as an integrated campaign that will launch before Christmas and include TV, radio, digital video and social media.

The brand has also appointed Mindshare as its media agency after a five-way pitch. The account will be handled by Grow, the agency’s specialist division dedicated to working with high-growth businesses.

Phil Lloyd, chief marketing officer at Carwow, said: "Like lots of tech businesses, we’re a performance marketing business to the core. But we know that evolving our mixture of channels and strategy over time to broaden the way we continue growing is vital. TBWA\London and their disruption approach is a natural fit for us."

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