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Bodyform, Tyres On The Drive, Dublin Airport: The Drum Search Awards 2020 winners revealed

The Drum 05 May 2020 11:00
Bodyform among winners of The Drum Search Awards 2020

With the current Covid-19 situation meaning we won’t be hosting our usual celebration dinners to announce our winners, this year we’re sharing the exciting news of who won what at The Drum Search Awards 2020 via our digital channels. And Bodyform, TyresOnTheDrive.com, Dublin Airport, Deliveroo, Vodafone, Autotrader and Purina are among the brands to win big.

Taking home the coveted Grand Prix is Bind for its work with Tyres On The Drive. A supply and demand challenge overcome through proprietary van routing dataset, the campaign saw £2.6m sales opportunity delivered and Tyres On The Drive driving 250,000 fewer miles over the next 12 months.

Aiste Krevneviciute, who is the head of growth at fintech company Tide and was on this year’s awards jury, said the campaign stood out for being a “bold and innovative“ approach. “Learning company operation capabilities allowed it to focus on inventory, geopositioning and even turning search off to save money and time when it mattered.

“The campaign is also environmentally ethical, not only exceeded set targets in increasing sales and budget savings but saved 3m tons of carbon! I am convinced it is the best way to sell tyres and encourage other tyre companies to follow this approach. Brilliant and impressive project!“

Check out the video below for Phipps’s reasoning in choosing his winner.

In mid-2018, pulp prices began to rise which meant that the manufacturing costs of Bodyform’s period products rose as well. Bodyform’s marketing budget reduced and Zenith was tasked to plan and execute a new digital marketing strategy that drove sustainable long-term growth among its target audience.

The jury was unanimous in the decision of this winner, noting: “This is a great submission, tied back to SEO success and not just links. A fun and brave topic.“

This action-based targeting campaign drove signifcant, target-surpassing, growth in visibility and traffic through to the emergency first aid pages, helping people find vital information at the moment of need.

Wolfgang Digital snapped up the Most Effective Use of Social Media for its work with Carrolls Irish Gifts – a leading retailer of Irish clothing, jewellery, souvenirs and gift products that had struggled to be top of mind at Christmas. Last December, Wolfgang was tasked with driving brand consideration for Carrolls during the most competitive time of year.

The jury called it “a strong intergration across all channels with really solid results,“ adding: “Detailed data met all of its objectives and goals and although it was low cost, it was an effective iniative for a small brand making its way in the digital lanscape.“

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BodyformDeliverooWolfgang DigitalAiste Krevneviciutefintech company
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